深圳文博会“文创中国”主展馆设计
"Creative China" Pavilion at the Shenzhen International Cultural Industries Fair
在近3000平方米的展馆内，REAL设计团队通过对方形元素的秩序化阵列，将单一元素的极致重复转化为极具视觉张力的 “超级整体” 。空间以 “极简” 的建筑语境作为基底，完美承接并突显了海量文创展品的 “极繁” 内容。与此同时，设计中大胆引入了中国红与克莱因蓝的强烈撞色，它不再仅仅是一场视觉风暴，更是一个绝佳的隐喻——蓝为 “数智” 之底色，红为 “文创” 之脉搏，两者交织，完美契合了本届展区 “文创的数智心跳” 的精神内核。
Within the nearly 3,000-square-meter exhibition hall, the REAL design team transforms the extreme repetition of a single element into a visually striking "super whole" through the orderly array of square elements. The space takes a "minimalist" architectural language as its base, perfectly accommodating and highlighting the "maximalist" content of the vast collection of cultural and creative exhibits. At the same time, the design boldly introduces a strong color clash between Chinese red and Klein blue. It is no longer merely a visual storm, but an excellent metaphor — blue as the foundation of "digital intelligence," red as the pulse of "cultural creativity." The two interweave, perfectly matching the spiritual core of this year's exhibition zone: "The Digital Intelligence Heartbeat of Cultural Creativity."
由REAL设计并落地的首个大型会展空间项目——深圳文博会 “文创中国” 主展馆，近日在2026年美国MUSE设计奖中，成功斩获 “室内设计 - 展览与展馆类” 最高荣誉铂金奖。
The first large-scale convention and exhibition space project designed and completed by REAL — the "Cultural Creativity China" Main Exhibition Hall at the Shenzhen Cultural Industries Fair — has recently won the highest honor, the Platinum Award, in the "Interior Design – Exhibition and Pavilion" category at the 2026 MUSE Design Awards.